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The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

Check out the new white paper example from Microsoft! Read More

Your white paper introduction is one of the most important sections of your white paper. It is the "make or break" point in your paper that determines whether your reader will read the rest of the document.

This blog post will provide you with five suggestions that will enable you to create a more engaging white paper introduction that engages your target reader and leads to better value mess Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper shows an interesting example from a major Read More

This blog post will teach you how to create a small thumbnail image of your white paper front cover. Once created you can use this file for a variety of online marketing purposes. Read More

Do you use thumbnails to generate reader interest for your white papers?

If you don't you're missing out on an inexpensive and powerful way to market your content. By leveraging the front cover design of your white paper, and producing a small thumbnail from that front cover, you can use it in a wide variety of ways that will create greater reader interest for your white paper. The use of thu Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper is a great example of how to use business Read More

What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips o Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

See this week's great white paper example from Ernst & Young! Read More

A downloadable eBook version of my new book in PDF format, Crafting White Paper 2.0, is now available as an eBook. This is the definitive book on "Short Attention Marketing", using visual enhancements in your white paper to engage attention-challenged readers.

If you're interested in more effective business solution message delivery in your white papers, this is one book you'll need Read More