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When it comes to the use of color in white paper design, most businesses treat the issue as an afterthought after the primary content has been developed.But with short attention readers that are accustomed to short online media messages, color has now become a more important attribute that can either create greater reader engagement, or create a n Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More

What prompted you to see your last first-run movie? Like most, it was probably the movie trailer you saw in the theater or on TV. Your Executive Summary is a lot like that movie trailer. This blog post will give you some pointers you can use to get your Executive Summary to work for the reading of your white paper just like a good movie trailer do Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More

The path to a more effective white paper isn't a shorter white paper, its a more effective one. Adding visual enhancements to your white paper is a more effective strategy to attract today's short attention audience than producing a two to four page paper. This post will provide you with reasons why Short Attention Marketing techniques are a sup Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More

Two frequently asked questions that many businesses ask when integrating white papers into their marketing plans are, "Where do I start?", and "What do I write about first?" This blog post will provide organizations with a suggestion on how to start. Read More

The Friday FREE white paper list is made up of white papers that have been posted to Twitter over the course of the business work week. The list allows you to review white papers without the hassles of registration or personal information. Each week you can review new samples and apply formatting techniques to help you hone your white paper market Read More

Do you remember the early days of the Internet when having a website was the hot trend for a business? At that time, the general feeling was that everyone had to have a website. Today we can see the same trend with white papers. Just like those predecessors, many are willing to throw together anything just to tell their customer that yes, they too Read More

The Friday FREE white paper list allows you to review lots of new white papers without registration or personal information. See white paper examples and learn new techniques. The FFWPL is made up of white papers that have been linked via Twitter and is posted each Friday. Read More