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We spend a lot of time pointing out what real email marketers are doing, but we never consider our fictional superheroes.

Find out how we think superheroes (and their arch enemies!) would fare in the email marketing world. Would you be like Superman, Batman, Spiderman or Thor? Read More

Subscribers are now creating folders for more valuable emails, helping them to sort out the emails they want to read from the others in their cluttered inboxes. As more tools for inbox control become available, “email filtering” will become a more desirable term in email marketing.

This increase Read More

AWeber's teaming up with MarketingSherpa to get you highlights from the 2012 Benchmark Report!

You just need 5-10 minutes to fill out MarketingSherpa’s Email Marketing Benchmark Survey. Read More

Whether you’re stating the facts in a weekly broadcast or engaging subscribers with a survey, you can draw inspiration for messages in every stage of your campaign by relating to these simple communication strategies from elementary school grammar lessons. Read More

While working with customers to optimize their email campaigns, we've reviewed A LOT of messages. We've taken notes on which ones performed well and have identified some common threads.

Before your subscribers even read your message, you have to convince them to open it. Let’s look at how you ca Read More

AWeber, the leading provider of small business email marketing software, has just announced the release of a library of free email marketing guides.

The guides include an assortment of tutorials for various industries to help brick-and-mortar businesses get their email campaigns off the ground. Read More

When you spill the proverbial milk all over a marketing email, it can be tempting to hold your breath, cross your fingers and hope no one notices.

They’ll certainly notice some things; they may not notice (or care about) others. When do you play it safe and apologize? And when do you leave it al Read More

Being “hipster” is often described as a state of mind: An independent attitude, vintage style, a sense of irony.

Believe it or not, these pillars of Hipsterdom can improve your email marketing in engaging your subscribers.

Here are four ways to draw some inspiration, whether you’re into labe Read More