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Don’t let your campaign sound like a self-interested bore. Charm your subscribers with something unexpected: curated content in their inbox, hand-picked and recommended by you. Read More

We received several submissions to our email template design contest and we’re ready to reveal the winners! All three winning templates are available both in AWeber accounts (in the email template library) and as HTML code that you can download to use anywhere you’d like. Read More

Tim Carter talks about how he uses videos in his marketing strategy. If you use videos to market your product, or plan to use videos, find out how you can use them to help grow your list. Read More

Top Internet marketers advise others to focus on integrating social media and email, get mobile friendly and, of course, continue to provide stellar content. Kipp Bodnar, Inbound Marketing Strategist at HubSpot and co-author of The B2B Social Media Book, has some tips on what steps you can take for Read More

CONCERN is an agency that provides foster care to children; they use email marketing to raise funds, recruit volunteers and find great foster parents. Here are the steps CONCERN took to develop a content plan for their emails, and how you can apply these steps to your own campaign. Read More

Laura Betterly knows her stuff; she was one of the first to use online technology for marketing. While she jokes that this makes her a dinosaur, in reality it means that she’s been around to see what works, what doesn’t and what businesses need to know.

I recently interviewed Laura and got the s Read More

In many email clients and services, replying adds the recipient to the person’s contacts list or whitelist. If someone replies to you, then your emails will get to their inbox right away (content factors aside). But how do you get readers to reply? Johnn Four talks about how. Read More

While postal mail may be on the way out, there are features of a letter that can be beneficial in email. For example, the Johnson Box and postscript consistently provide good results when used in email. We look at some examples and provide some ideas for you to test in your emails. Read More

We’re happy that email marketing is naturally green. On the other hand, almost 10,000 pieces of postal mail advertisements are printed, shipped, delivered and disposed of every 3 seconds just in the U.S.
Email marketing is already a step in the right direction for helping our planet. This Earth Da Read More

Dustin Maher started his fitness program in Madison, Wisconsin. He has since grown to having a national audience of 12,000+ subscribers. In this interview, he talks about how he got to where he is today. Read More