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Second Chance Animal Rescue Society (SCARS) has been running a successful email marketing campaign for awhile now. Subscribers are coming in steadily, open rates are looking good and everyone seems to be happy.

But a team of us here took a look their campaign and pointed out some areas that coul Read More

Sara Hansen’s emails for her company, Dog’s Best Life, consistently average 50% open rates thanks in large part to her fun email marketing design and content.

We’ll break down what makes Sara’s emails so cool in hopes to spark some email design inspiration for you. Read More

Do you have trouble reaching your audience?

We talked to Jo Walters, Membership Engagement Coordinator of University of Sussex Students’ Union, about how she planned to get students to sign up, create compelling content and build a following for the Union. Her plan worked - so check it out. Read More

Online businesses rely heavily on email marketing to keep customers thinking about them. Since they’re not driving by your store, the only contact they have with you is online. You have to keep them interested; your content has to be newsworthy... Read More

Today’s youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations.

The more you know about the next generation of consumers, the more effectively you can reach them with your online campaigns. Read More

After going through this I Can Has Cheezburger site (hundreds of times), we realized that LOLcats is so much more than just using animals to go viral. It’s also about actual email marketing advice. The cats have some real tips on how to manage your email campaign.

Don’t believe us? Take a look… Read More

Hudson Pulse consistently sees good open rates and months can go by before someone clicks that unsubscribe link. So what’s the deal? Consistency. They makes sure everything about this email campaign is consistent. We took a look at how she does it and what small business marketing strategies she’s Read More

How should your business connect with customers – through a mobile marketing or an email campaign?

Email vs. mobile doesn’t have to be an either-or discussion. There are definitely clear advantages to both depending on your message and the goal of your campaign. Read More

We were really impressed with the strength and simplicity of Cooks of Crocus Hill’s visual branding in their email campaign. They’ve also achieved some killer open rates and very few unsubscribes. Their web developer, Brad Renner, who shared their secret recipe for email marketing success. Read More

If you’re not whitelisted in your subscribers’ address books you’ll probably end up in their spam folders every so often or trapped in their filters. Linking to a page with instructions can help your subscribers ensure your emails get delivered to their inbox instead of the junk folder. Read More