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Many brands like to treat social media like a big party at the cool kids house. Everybody's invited, and having a great time. The conversation is flowing and it's the place that everyone wants to be. Eventually, you realize that your brand is not there yet, and someone (usually someone with a big title) decides that your brand should be. So you Read More

What shall small businesses do if the “cap and trade” tax goes into effect? Do you realize that according to estimates, this tax on energy and energy use will cause an average increase per family of more than $3,000 per year? Can families and small businesses endure it in this recession prone era? Read More

Yes, there are small businesses out there that are considering growth opportunities even as our current recession keeps a tight hold on our economy. But for those small businesses that are in this situation, any steps that they take to expand operations should be carefully implemented. Read More

Involving community and customers in providing feedback about your products isn't the only way to innovate your company. In the future, especially around public facing jobs at companies, we should expect brands to involve the community in defining what those roles should be. Read More

The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too often considering I know better. Last year, at a local interactive meetup, Google employees informed attendees of how advertisers get those specialized YouTube channels. They have to fork over $200,000 in advertising on the Google con Read More

You might have made same mistake or not, this article will help you guided so we might not also push our potential customers away. Read More

Chris Cardell is Britain's leading Advertising Secrets expert and has been featured on BBC, ITV, News at Ten and The Sunday Times. Read More

Being an entrepreneur has more to do with a state of mind than a state of employment. And when you think of being an entrepreneur, it doesn't just mean starting a company — I've started over half a dozen successful companies but have also brought my experience to established companies. Right now, ... Read More

What compels you to forward content to people in your network? The answer is likely the same whether you're sharing business-related articles and blogs with colleagues, or corny jokes with your buddies. Some element of what you read resonated, and/or you think it'll resonate with whomever you're sending it to. Read More

If you have the time and the funds, nothing beats a visit to a country you are about to do business in to fully understand and appreciate how the people live day-to-day Read More