BizSugar.com › User › ducttape › Upcoming

Most people refer to this social media thing as social media marketing - implying that the use of these new tools and tactics is primarily the domai Read More

The term “backchannel” was coined in the field of Linguistics in the 1970’s to describe listeners’ behaviors during verbal communication. It is commonly used these days to describe the behavior or conversation going on in social media while a speaker is making a presentation. In some conferences the majority of the people listening may be actively Tweeting throughout a speech.

Like it or n Read More

Marketing podcast with Avinash Kaushik (Click to listen, right click and Save As to download – subscribe now via iTunes

[Google Analytics v2.0]

Avinash Kaushik, author of Web Analytics 2.0 is one of those rare people who can take a somewhat dry and mathlike subject of web analytics and make it sound easy and even fun. I got to spend a few minutes with Avinash for this episode of the Read More

For this week’s post at AMEX OPENForum I outlined 5 Ways That Sales People Can Benefit From Using Social Media

Social media tools are incredible for engagement, amplification, nurturing and deepening relationships – all the stuff that sales is supposed to do. In fact, social media tools are probably more useful in the hands of the right salesperson than the entire marketing department. Read More

Technology can be a great thing when it comes to getting more done. It can also be a way to wall yourself off from real engagement with human beings, but that’s a post for another day.

jottToday I would like to share a handful of tools and the actual processes I employ to get more done with these tools. I think it’s important to set-up routines that allow you to free up time to do the big th Read More

If you are a GMail user you’ve probably noticed Google’s highly relevant ads running in and around your emails. For example, if someone sends you some information about a new car they are thinking about buying there’s a good chance you’re going to see car related ads when you open this email. It’s a fact of life in the Google world – you don’t have to like these ads, but you might consider usin Read More

The Simplest Secret To Business Growth

Everyone wants to know the one thing they can do to get things going, the magic pill they can take, the one bit or advice from a guru that will turn the ship around. (How’s that for some clichés?) Truth is, business is mostly a bunch of hard work, done consistently. However, there is one thing that every business can do that works in every instance – the Read More

split personalityLaunching a successful website is no easy task. There are many practical and technical details to assemble and implement and many business and marketing objectives to consider. Generally speaking, there is no one person, such as a web designer, who can pull this job off. Worse yet, the business owner turned do-it-yourself web site creator, even armed with a simple site creati Read More

I used this image in a recent presentation on social media to help set the table for one of my primary themes – social media is not a single tool or tactic, it’s more of a strategy or behavior.


Suggest a caption in the comments here – Click to enlarge

duct tape rulesI was wondering if you my readers could help me out by suggesting captions for this image. Simply write a clever caption in Read More

Groupon is a fascinating study in the fusion of online and offline marketing tactics to drive local business. Couponing sites have come and gone over the years, but Groupon’s connection to social media is turning it into a bit of a movement. Read More