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One of the partnerships I'm most proud of is my long standing relationship with OPEN from American Express. I've said for so long that I believe OPEN is the entrepreneur of credit cards. I've been contributing content on the OPENForum content hub since it's inception and this past week OPEN made a bold move to make the site even better by adding a Read More

The more you know about your customer's world the more you can help them get what they want out of life. To some degree, no matter what we sell, that's the ultimate goal of serving a customer. Smart sales folks have always made it a habit of discretely discovering everything they can about prospects and customers to find more and more ways to make Read More

A very effective approach to lead generation and nurturing is something called “drip marketing.” The idea behind the tactic is that you design a series of contacts, via email, postal mail, or phone, that are routinely dripped out to a prospect as a reaction, for example, to them signing up for an event. Read More

Facebook recently released a widget called the Fan Box designed to allow folks with Facebook Fan Pages to embed a widget featuring Fan Page activity on their web site or blog. The image below is a Fan Box pulled from the Duct Tape Marketing page on Facebook. Read More

Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter. Read More

Marketing podcast with Tina Forsyth (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing Podcast I visited with Tina Forsyth, author of Becoming an Online Business Manager: Playing a Bigger Role with your Clients (and Yourself) Forsyth wrote her book to help train, initially Read More

So much of the literature on the subject of referrals focuses on the proper ways to network, ask for referrals, and create incentive programs for referral sources. While some of these more tactical things do indeed produce referrals for the organizations and salespeople that employ them, they are often little more than window dressing when it come Read More

Yahoo Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web. Frankly, it has been around for a couple of years now and while it's advanced a bit, I don't think it has ever really caught on in a big way. The interface is a little funky and takes some getting use to, but once you do, it's a pretty cool Read More

Several years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place to get a hamburger. After all, this is a college and fast food is plentiful. Read More

I'm often talking about producing high quality, education based content as way to draw leads to know, like and trust you. So, for example, I always advise small business owners to create and populate a blog because I happen to think it's one of the easiest and most effective ways to both create and optimize content. Read More