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This is an example of "Yelp Extortion" and why small businesses should not freak out over bad reviews. It's the aggregate that matters. Read More

What are the top marketing challenges -- and the solutions -- facing small businesses? In light of National Small Business Week, here's my take based on the pulse of our clients. Read More

This author shares a very compelling email from a small business owner that failed. It looks in hindsight and analyzes why it failed and the author uses this as a point to prevent others from failing. Read More

The saying “knowledge is power” can now refer to a consumer’s ability to know more and know faster. With this ability has grown an insatiable appetite for relevant and valuable information, creating a small business marketing challenge – how to attract consumers to your brand and keep them coming Read More

One day, the business owner decided to try to capture more sales through new marketing techniques he’d heard about from a friend of a friend. This person swore by his methods and the business owner had nothing to lose, so he figured, “what the heck, why not!” Read More

A chance conversation with a pediatric dentist and entrepreneur reveals insights into the challenges of small business in growing and marketing. This post explores how customer service IS marketing, hints at tips for SEO and responding to negative comments online. Read More

If you’re doing SEO in 2012, you have to do it gently … quietly … invisibly.

Less is more.

I actually told a client within the past 2-3 weeks, “Stop worrying so much about SEO.” It was a situation where I felt the focus needed to be on the user, not the search engine. I think with an establis Read More

Consider this. You place an ad in the newspaper. One thousand people read the ad. And you consider it a success even though no one bought your product or service. Sounds silly, doesn’t it? Read More

PRSA is thumbing the eye of its community and is stubbornly going to stay the course. It doesn’t care what the community has to say and it’s going to adopt one of these three tragic manifestations of a definition anyway. The trouble with that logic is if no one else adopts PRSA’s definition, then Read More

The military places an enormous emphasis on “counseling” -- 1:1 meetings between leaders and subordinates that define the tasks, conditions and standards. The same leadership principles are easily transferable to management in the civilian world. To that end, here are 10 tips for 1:1 meetings. Read More