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Having a product, blog post, video or any other aspect of your business go viral can be a huge boost. But unfortunately, there’s no way to guarantee, or even plan, for viral success.
Joe Braidwood, chief marketing officer of SwiftKey, said during a panel discussion on growth hacking at VentureBeat Read More

This cartoon went through a bunch of different permutations before this final version. The “serendipity is up” was always in place, but it took forever to figure out the rest of the gag.
One of my tricks when I’m stuck like this is to start digging into various references like dictionaries, thesau Read More

While we hear about how important it is to be a “mobile-first” business today, it’s no more important to the success of a company than being thought of as a service first organization. And, according to a recent Desk.com study, you won’t be viewed as a service first organization to Millennials if y Read More

Influencers in just about every industry are shaking up the digital world with their access to big and highly engaged audiences. More than ever, brands, marketers, and PR pros are talking to their customers through these super-influencers. The reason for this is simple: customers don’t trust brands Read More

When it comes to the products or services you sell, it can be hard to find the perfect balance.
If you offer too wide a spread of items for sale, you can dilute your market. In other words, you can offer a lot, but not be a specialist in any one thing, and therefore become a generalist. Not a grea Read More

Dropbox has become a top collaboration tool for many companies. It allows businesses to share files that are too big to send through email, as well as store files for access from any device. But the Dropbox integration with Microsoft has taken the app to a new level, helping professionals not only Read More

Small business owners, for better or worse, tend to finance purchases using credit cards. When you were first starting out, you probably charged many business purchases to your personal credit card.
Applying for a business credit card has a lot of advantages, both for your personal credit score an Read More

“We need to talk about the project budget…”
No phrase can strike fear into the heart of junior and senior management alike quite like an urgent email to discuss the budget.
If you’re a project manager, you know all too well how difficult it can be to keep projects on time and on budget. Between c Read More

Huge businesses like Google and Facebook can afford to tackle many different projects at once. But if you, as a small company with just a few team members, have an idea for a social network, a search engine, a mobile chat app, and even a virtual reality project — you probably need to start a bit sm Read More

Employees who are recognized for their efforts far and away outperform those who are not.
Companies with official employee recognition programs have 31 percent lower turnover rates, according to a Forbes report. That could equal thousands of dollars saved in the long run when you consider how much Read More