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Whether your customers are consumers or other businesses, understanding their buying behaviour is one of the important aspects needed for small business marketing success. Customers will base their buying decisions on both rational and emotional reasons. Gaining a better understanding of your customers' buying behaviour is based on knowing the fo Read More

Have you ever been too demanding as a customer of other small businesses? If you have, then you may have missed out on opportunities to increase sales. As small business owners we are often asked for recommendations. Read More

Before you jump in and conduct an email marketing campaign, there are a few areas you need to consider to see if it is the right marketing tactic for your business. Read More

The simple reason is because Time is Money. Every hour, especially if you are a service based business that you spend on implementing marketing tactics for your small business is actually costing you time that otherwise may have been spent on generating income. Read More