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What you do in small business marketing has a short term and long term effect. You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain. Read More

This is a line from a song by Simon & Garfunkel. You can get overwhelmed from all the choices and not get the marketing results you desire. It can feel you are on a high speed train & can't get off. Here are a few tips to help. Read More

I want more customers. On any day and in many studies with small businesses this statement appears very often. The problem with it is that it is very loose as a marketing objective. If you look at this objective in another way what you are saying is you want more dollars coming in. Tips to help.. Read More

When marketing your brand it is often the simple things you do that help keep your customers loyal. Before you worry about marketing tactics to action, it is important to make sure customers have the best experience from the moment they buy from you. Read More

Just as in losing weight there is no quick fix,the same can be said for successful marketing that gets results. Here are tips to avoid the 2 evils. Read More

Ignoring market and customer trends only hurts your business in the long run. Giving rational reasons why you are not taking advantage of the trends doesn’t really add up. Here's an example. Read More

Reading a blog post this week, some of the comments got heated. The post was about ways to say thanks to customers at this time of the year. Two important points were missed by some of the commenters. Read More

Do your customers like a lot of information before buying? Or do that just want to buy? One size does not fit all customers’ buying decisions and here are 4 areas to consider. Read More

Using online polls on your website can be a benefit to your brand and customers. However there can be a few traps if you are not experienced in this area. Here are 4 tips to get the most out of online polls. Read More

It is a simple mistake to make.If you do marketing reviews of your marketing tactics in isolation of each other it wastes lot of time and energy. If you do this too often it will drive you crazy when the results you desire do not appear. Here are a few tips to avoid this:

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