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With the increasingly wide number of marketing tactics available it seems that the strategy part of marketing is sometimes forgotten, half developed and left to rot. Here are a few reasons why your marketing strategy may be a little smelly. Read More

Learn how specialising as part of your marketing strategy can help you stand out and have a thriving business. Read More

If you have picked up the phone and been told someone else recommended your products or services you know the terrific feeling it gives you. We often just think of referrals from customers and forget about how our competitors play a role. Read More

In today's competitive world the need to differentiate your business is key to growth. Here is one business that is doing it successfully by embracing simplicity and specialisation that we can learn from. Read More

In days gone past villages needed to make sure that water was abundant. So they made sure they dug wells that were in the right place, deep and could supply the water that was needed. When you are developing your marketing strategy the same principles apply.And here are 2 areas to consider. Read More

This is a new section of the blog where we learn from solo and small business owners who offer specialised services rather than being generalists in their field. I am really pleased Keyuri agreed to answer my questions. Read More

Pinterest and Paul's hamburgers have one thing in common. A smart marketing strategy of specialising in what they offer. Read their stories and see how you can apply their approach to have a thriving business. Read More

When growing your brand is mentioned do you think of large numbers to be achieved? Many do and think automatically think it is all too hard. So nothing happens and growth is stalled. It is often the small steps you take that make the difference over time and here are a couple of tips. Read More

This is a story about how productivity can go pear shape and potentially damage a brand. Outsourcing can be a great idea however if you abdicate and not delegate it can do more harm to your business. Here are a few tips to help. Read More

I was reading an article about Google and their quest to provide the right answers quicker and correctly. It was about turning information into knowledge. Instead of waiting for Google the article made me think that there are potential opportunities for the marketing of your brand now. Read More