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It is easy to complicate your marketing. Unfortunately, it can affect your business growth. If you look back in history, you see many successful men and women have taken up the challenge of leveraging the power of simplicity. And they have been successful and made valuable contributions. Read More

Is the content on your website displayed generically? And look like a messy bookstore. Or does it have a purpose? Looking to where you can simplify your content and link it to what you offer in a relevant way can help grow your business. Read More

To be effective in getting more customers you can’t leave it to chance. As this makes your marketing more difficult to get results. Here is a story about a giraffe that provides simple lesson when you want more customers. Read More

It can be difficult to come up with creative marketing ideas to get customers buying more from your business. And sometimes the simplest solutions are overlooked. One local company found by adding a simple service increased sales and solved a customer problem. Read More

Much focus is on leads, conversation etc to get new customers. But what happens after they buy. How much time do you spend on customer retention? Speaking to one small business owner this week he didn’t know. Here are a couple of tips to help. Read More

New customers are looking for real differences when making buying decisions. Otherwise they look at price. See if your products or services have a real reason for being. Read More

The simple answer is no. Just like many things in life there are too many interpretations as to what is the perfect recipe for anything, even scrambled eggs. Instead of searching for a perfect marketing success recipe to copy consider alternatives. Read More

It is tempting add to your marketing thinking it may grow your brand. This can occur when you seeking a competitive advantage. Or to keep up with competitors and others in the market. However these actions can make your marketing more complex.
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Today you have to make more marketing decisions than in the past. And one of these is where you will have a social networking presence that matters. Here are two considerations to regarding social media effectiveness for your business. Read More

Guarantees can be a way of reducing customer stress. They reduce the anxiety of the unexpected happening. This means your customers do not have to play the mind games of “what if something goes wrong”. However not all products or services need to offer guarantees. Here are some factors to consider. Read More