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As time is precious for you and your customers, every moment counts. Although there are no short cuts to achieving your objectives, it doesn’t have to be as complicated as it appears. In many ways marketing your brand is similar to becoming healthier and building your wealth. Read More

If you think you have information overload, just think how your customers feel. As they search the web, they are confronted with millions of results. Helping your customers through the information overload is one area that could provide a marketing advantage over your competitors.

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Have you ever watched post race interviews? If you have you see the top performers say that they say they focused on one goal and one race at a time. They don’t run the heats as they do the finals. The athletes have fantastic focus and clarity. It is the same when you are marketing your brand. Read More

Today as customers are time strapped you often only get one chance to make the right impression. Here is a story how one small business blew the opportunity and how you can avoid it. Read More

Whether you are competing in a cooking show or marketing your brand there comes a time to step away and look at the results. Asking one question before you action your marketing strategies and tactics can save you time. See how. Read More

Have you ever heard a song played over and over again? After a while you know the lyrics and you may even be tempted to sing along when it plays. It is a simple case of using repetition which is one of the elements of persuasion and is important when communicating your key messages. Read More

It is all too hard this marketing stuff. If you have ever felt this way you are not alone. You might throw your hands up and not do anything at all. Or you might try something else hoping to get results. It doesn’t have to be this way. Read More

In the interest of equality it can’t be queen either. It is important but it can't be the most important element of all your marketing. It is impossible and here is why. Read More

Have you ever visited a website, looked at a brochure etc and wonder what the business actually does? Here is a simple marketing tip to see if your point of difference is easily understood. Read More

There has always been a fine line between offering choice to your customers and offering too many options. If you don’t get the balance right then you may unknowingly be causing your customers stress. They are busy and welcome those that help simplify their lives.

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