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IKEA opened their largest store in the southern hemisphere a couple of weeks ago in a suburb in Sydney Australia. Shopping in the store highlighted many practices that small business owners can get ideas from. One is to do with yellow and blue bags. Read More

There have been a number of discussion lately as to whether you should display the prices of your services on your website. Some say absolutely not. These businesses may be missing out by being rigid with their pricing strategy. Read More

You can’t afford to ignore certain marketing activities or tools as they can help build your customer relationships and grow your brand. However the reality especially if you are a small business owner is it can take up a lot of your time. Here are a few things to consider. Read More

We can learn how to market our brands effectively from many events in life. here are 6 marketing lessons from one of the biggest horse races in the world. Read More

Small business ideas can add extra sales and profits. Before taking marketing action here are tips to help you decide which ones have potential. Read More

Do your customers ask questions about your product or service, service delivery, pricing etc? Do you keep a track of these questions? If you do you know how valuable they are. If you don't you could be missing out on opportunities. Tips to help you get the most from customer questions. Read More

Changes are happening at a rapid place today. With so much information freely available unless you are flexible you can miss out on opportunities. If you are alert to the changes then you can take advantage and grow your business. Read More

A song started and without watching I knew who was singing. This was the first English speaking album released in 8 years but all the core elements were still there that makes her and her music stand out. Here are a couple of lessons we can learn to ensure our brand is distinctive. Read More

I read an article about Tony Bennett on the weekend. At the young age of 85 he appears to be thriving in his career and enjoying his life.According to the article this success has not always been the case and here are a few marketing lessons we can learn from him and his career: Read More

I don’t know and will leave the analysis up to those with expertise. However the competition between Google and Facebook is pretty fierce. It reminds me of the song by Irving Berlin Anything You Can Do I Can Do Better. Here are a few marketing lessons we can learn from their situation. Read More