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It seems that the whole focus about marketing these days is on marketing tactics, especially social media. Could imagine what Apple would look like today if they just focused on tactics for the Apple Mac and not looked at developing new products or services like iPad? Read More

In these heady days of social media participation and the demands on your time it is easy to forget to check in with some marketing basics. Especially where increasing revenue is concerned. Here are simple marketing analysis tips to identify opportunities. Read More

Public relations can be an effective marketing tactic for your small business. Before you decide to use PR here are a few considerations. Read More

As a small business owner you don’t have to follow any head office rules and you can be original to grow your business. And yet many don’t.Here are 5 advantages of being a rebel with your marketing. Read More

Have you ever been tempted to lower your price on one of your products and services drastically to get customers? It may sound like a good idea however there are a few traps if you do for your business and if you are a customer. Read More

Have you seen courses, coaching, and books on how to be an expert?
Many from what I have seen provide hope and dreams yet focus on the marketing tactics to showcase people’s knowledge. What is missing is the importance of expertise. Read More

Watching the Tony Awards highlighted just how varied the musicals were to each other.Taking this into the business world the question is how different are your brands versus your competitors? Simple exercise to see how different your brands are. Read More

Price discounting can be an effective marketing tactic when used wisely. If not it can upset you relationship with your loyal customers. The trap some small businesses are falling into can be avoided. Read More

Instead of viewing what you currently offer on a short term basis, take a moment to consider scenarios where you can have a relationship for years and not weeks. Where price is not a factor and competitors are not considered. Here are some tips to help you. Read More

If you run a service business you may think you can't offer up your services as products and have them on your website so your customers can buy. This is an opportunity many are not taking full advantage of and it is not that difficult to do. Read More