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It is tempting to ask them for their opinion on your business idea, marketing campaign, website, branding etc. It is quick and you think you will be able to take the best action based on the results. Unfortunately this is not always the case and whilst they may mean well, their opinion may throw you off the marketing success path. Read More

Do you offer your customer a long list of available services or offer your services across many industries? If you do then you may be missing out on a competitive advantage that lifts the marketing of your small business out of the masses. Being a specialist offers the following advantages: Read More

When potential customers are waving buying your product or service or wanting a refund what do you do? Do you engage in a dialogue to understand what the problem is or do you just give them the refund? This is a story how one company tipped the balance in their favour and gained a very happy customer. It all started with a simple email. Read More

When marketing your small business you can’t really step into your customers’ shoes to see what is important to them because it will still be your perception. You do need their input and feedback so you can fine tune your marketing to strengthen your customer relationships and succeed in your market.
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You can learn many small business marketing lessons from flying a plane. Reaching checkpoints along the trip is one of the most important parts when flying and the same goes with your small business marketing. Here are four key key lessons. Read More

When you do not proactively keep in touch with your key customers, you can find yourself needing to constantly gain new customers to stay in business. So how do you make sure you stay engaged with important customers?




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Why do you need customer profiles? It takes out the guesswork of marketing your small business. It helps you focus activities and programs with those customers who will buy from you on a regular basis so you can grow you business.

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Today there are so many marketing activities and tools that you can use to gain and keep customers and be productive.

It can be overwhelming to know which ones to choose so here are tips to simplify the choice. Read More

As you take advantage of free or low cost tools and technology to action your own marketing activities the cost of your time and the results achieved will become more important.

As you would set a budget to spend in your marketing plan, it is a good idea to do the same for your time. Here are a few tips to help you. Read More

Many of you may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Well doing a Google search may suggest otherwise. Read More