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Customer service is one of the most important elements of marketing and the steps you take to keep your customers informed when problems occur can strengthen or harm the relationship. Read More

Whatever is the opposite of a Green Thumb, well that is me. As I was talking to a friend the other day about my misadventures it dawned on me that there are marketing lessons in what I have been doing. Read More

It is well known that it is far less expensive to retain your key customers than continually chase new ones. Whilst it takes time to build loyalty and trust here are some simple tips that you could build into your small business marketing kit and start implementing today. Read More

Are you striving to reach the highest standards to grow your brand and develop strong customer relationships with your marketing? Then "Don't" Sweat The Small Stuff". Here are a few ways to not sweat the small stuff and get greater results with your marketing: Read More

Big business marketers know that one of the most important elements of a successful marketing plan is knowing what makes you stand out from your competition. Before they spend any money on marketing tactics they work out what sets them apart and importantly what is meaningful to their target market. Developing your brand positioning is very import Read More

Making mistakes is part of business life, we all make them. The key is to learn from them or the best option is to avoid making them in the first place. Here are 5 common mistakes that could be stopping you from attracting your potential customers. Read More

You probably know this trap, you start with good intentions to become healthier, try eating better foods and when you don't lose a lot of weight quickly you stop. Then later you start again. With small business marketing it can be quite easy to fall into this trap. You decide you need to attract more customers so you try a few marketing tactics fo Read More

There are three possible answers as to whether you got a return on the time and/or money you have spent on your marketing activities:(a) Yes,(b) No,(c) Don't know. If you answered (c) then you may never know what is working and producing results for your brand. Read More

For the simple reason you will enjoy greater success with marketing your business or brand.You have heard it said time and time again that it is all about your customers. However, if you don't have an obsession you will never really find those opportunities you need to drive your business forward. This applies whether you are a solo business, have Read More

Every business at sometime has lost a customer to a competitor. Losing a customer, especially ones that you have enjoyed a good relationship with in the past can leave you feeling many emotions such as hurt or even anger. Often, however we never take the time to find out why they have left or more importantly how we can win them back. Read More