More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. In the short run, there are real costs associated with the “triple bottom line” of maximizing profit, people (social), and planet (environment). But ver
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These stories submitted by Martinzwilling will be featured BizSugar's homepage
7 Ways it Pays to Build a Socially Conscious Startup
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4404 days ago
5 Steps to Successful Marketing With Multiple Media
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4405 days ago
Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered mutually
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Visionary Entrepreneurs are More Than Idea People
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4407 days ago
A popular approach for aspiring entrepreneurs these days seems to be to corner anyone who will listen, with a pitch on their current “million dollar idea.” The initial monologue usually ends with the question “How much money do you think this is worth?” In my humble opinion, ideas are a commodity,
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7 Startup Mistakes Kill the Best Profit Projections
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4408 days ago
Many startups fail before reaching that magic “cash-flow positive” position they have been striving for, despite seemingly reasonable financial projections. A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. These mistakes are usually masked
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Every Entrepreneur Needs to Master Key Disciplines
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4409 days ago
I have met several young people in business recently who believe that they are natural born entrepreneurs, and actually seem to feel that traditional training and experience may be a detriment to their success in this new world. I concede that natural born components do exist, but more often I tend
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10 Tips to the Simplest But Effective Business Plan
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4410 days ago
If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my a
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6 Lessons For Startups From Reality TV
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4411 days ago
I’m not much of a television person, but my family loves one of the popular “reality” shows, called “So You Think You Can Dance,” so I’m sort of forced to watch it every week on Fox. Over time, I’ve concluded that even startup entrepreneurs can learn a few things from this one. Of course, you must
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7 Facts of Business Life For Aspiring Entrepreneurs
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4412 days ago
When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” I find that the basics are actually the hardest to answer, just like your parents found out when they f
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Stealth Mode Entrepreneurs Only Increase the Risk
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4413 days ago
Every time I hear about a new startup that is in stealth mode, I wonder what problem they are hiding from whom. Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market
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Why Some Entrepreneurs Undermine Their Own Success
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4414 days ago
In working with entrepreneurs and other business people over the years, I often hear stories of entrepreneurs who were so close to success, but somehow let it slip through their fingers. They could always give a rational excuse, like the market changed, but somehow it seemed that they were actually
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