These stories submitted by Martinzwilling will be featured BizSugar's homepage
Five Elements of a Credible Startup Marketing Plan
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4881 days ago
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost f
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Be Sure Your Startup Has a Clear Value Proposition
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4882 days ago
As an angel investor who has considered hundreds of startup opportunities, the concept of a value proposition may be the most misunderstood and taken for granted element that I see in newly formed startups. While entrepreneurs freely throw around the term “value proposition,” they rarely offer a th
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Ten Tips to Make Your Startup Website Memorable
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4883 days ago
Smart people only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. In today’s world, a website is necessary but not sufficient for credibility. Dreamers and gamblers have found out that if the website is
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Innovative People Laugh and Have More Fun at Work
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4884 days ago
I’m convinced that people who have fun at work are more innovative, as well as happier. I don’t have any big scientific studies to prove this, but in my considerable business experience, I haven’t seen many successes come out of a group of fearful pessimists or unhappy people.
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Some Angel Investors Have Not Earned Their Wings
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4885 days ago
A few angel investors have slipped or fallen from their lofty perch, so entrepreneurs must take great care to validate the character and reputation of every prospective investor. The entrepreneur’s tendency to be in a huge hurry to obtain the funding can end up being disastrous, and play into the h
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How to Detect Mentors Who are Critics in Disguise
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4886 days ago
The dictionary definition of a mentor is “an experienced and trusted advisor,” or “leader, tutor or coach.” The definition of a critic sounds similar, “a person who offers reasoned judgment or analysis.” The big difference, of course, is that a mentor looks ahead to help you, while a critic looks b
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Ten Executive Titles You Don’t Want in a Startup
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4887 days ago
It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. More executives, or
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The Ten Big Steps From Idea to Winning Execution
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4888 days ago
After the idea, it’s all about execution. I often hear from investors that a great idea is necessary, but not sufficient. The most important thing is a proven team, meaning one who has built a startup before, and has experience with the execution process in this domain.
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A Blog Can Be A Startup’s Most Valuable Investment
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4889 days ago
With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I can attest from experience that publishing a regular blog to properly showcase your offering, even be
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How to Get Funding From Friends, Family, and Fools
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4890 days ago
Most entrepreneurs have learned that it’s almost always quicker and easier to get cash from someone you know, rather than angel investors or professional investors (VCs). In fact, most investors “require” that you already have some investment from friends and family before they will even step up to
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