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For those of you who want to get in on the ground floor of a new venture, but haven’t yet worked up the nerve to start your own, begin with a job at a startup. But first you should ask yourself if you are prepared for the realities.

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Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact w Read More

Now that President Barack Obama’s economic stimulus package has been out for a while, including $50 billion aimed at alternative-energy initiatives, applying for grants has become the rage for high-tech startups. I applaud the initiative, and encourage startups in this direction, but there are cost Read More

Welcome to the New Year 2011! You’ve probably already made your resolutions, but if not, I suggest a renewed commitment to finding happiness and satisfaction in your work. After all, most of us spend more hours in this role than any other, and life is too short to spend most of your life unhappy.
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The naïve entrepreneur thinks he can relax, after he finally cashes the check from a professional investor, but in reality that’s when the work and the pressure starts. His first reality reset is that now, maybe for the first time, he really has a boss, or several bosses, and often very demanding o Read More

Every startup with any traction quickly reaches a point where they need to hire employees to grow the business. Unfortunately, this always happens when pressures are the highest, and business processes are ill-defined. At this point you need superstars and versatile future executives, yet your in-h Read More

It’s a long way from an entrepreneur’s “idea” to a working product with a real market and paying customers. A necessary intermediate step for proof of concept, credibility with potential investors, and communication with your team, is a working prototype. Building a prototype should be an early and Read More

If your startup is great enough to get a term sheet from angel investors or a venture capitalist, the next step for the investor is to complete the dreaded due diligence process. This is the last step of the process, where surprises in the evaluation of the management team, documentation, and perso Read More

For some great leadership advice, see “Leadership Lessons of the White House Fellows: Learn How to Inspire Others, Achieve Greatness, and Find Success in Any Organization”, by Charles P. Garcia. He says, “Too often businesses assume that offering more money is the only way to motivate employees. Th Read More

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining Read More