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Unlike regular emails, your professional email signature should not just be your name and contact information. While your professional company email signature should include your full name, job title, company name, and other contact information, it should also include any other information that can Read More

A friend of mine recently referred someone to his dentist. A few days later he received a hand written thank you card with a movie ticket inside. We were both impressed by this gesture. There are few things better than receiving a genuine and unexpected thank you. Read More

Over the weekend, I got a marketing email from a company with the subject “89% OFF Skullcandy NBA Team Headphones.” Being a hoops fan, I think, what the heck. Let me check this out. If they’re not too expensive I’ll buy a pair of these NBA headphones and rock them at work. I opened the email and th Read More

Earlier this year, I wrote How To Achieve Your Goals discussing why New Year’s resolutions fail and what needs to be done in order to achieve our goals. Now that we are more than halfway into the year, I want to check in and see how you are doing with your new year’s goals. Are you still at it or d Read More

Real estate marketing is important to generate leads and market yourself and your real estate business to potential clients. Today, we are looking at marketing your real estate business and properties with brochures and QR Codes. Read More

This picture of the Justice League is here to illustrate what a Super Team is. Each member fills a particular role and there are few, if any, voids and that’s why they are a Super Team. Batman is the brains, Superman is the brawn, Flash is the speed, Aquaman is the guy who talks to fish. . . A supe Read More

Todd Carlisle, Google’s staffing manager who deals with thousands of resumes daily, hires people. What was his hiring tip? Ask the right questions. Carlisle asks questions designed to determine which candidates have the specific traits that fit what Google is looking for–raw intellect, learning agi Read More

Getting your pricing right is key to maximizing sales and profits. In the examples above, market factors helped set the prices for those items. For instance, Sony priced the PSVita at $29 because Nintendo is currently selling its Nintendo 3DS handheld system for $249. This was done to be competitiv Read More

This morning, the “100% fan made” Michael Jackson music video “Behind the Mask” was premiered on Michael Jackson’s Facebook page. The Behind the Mask Project, started in March 2011 by the Estate of Michael Jackson an Sony Music, asked fans from across the world to submit their videos paying tribute Read More

Thinking about running a direct mail marketing campaign? Your timing could not be better. From July 1 through August 31, the United States Postal Service (USPS) is offering a 3% discount on the postage discount for direct mail that incorporates QR (quick response) codes in or on the mailer. Read More