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You will (I) Hear experts speak on such topics as affiliate recruitment, communication, combating fraud, automation tools, conversion optimization, tracking and multi-touchpoint attribution, m-commerce, and much more. (II) Discuss and find solutions to your most pressing professional challenges. (I Read More

You don't have to be tech-savvy to automate affiliate coupon integration. Consider Coupilia, CouponFeed.net, FeedShare, For Me To Coupon, GoldenCAN, PopShops, and Prosperent. Read More

(1) Understand your affiliates, (2) Allow for mutual transformation, (3) Stay updated, (4) Participate yourself, and (5) Get known in/by the industry. Read More

High-impact affiliate marketing relationships have trust and mutual benefit at the core (key characteristics being: transformation, motivation, productivity). Flee from depersonalizing, and collectivist approach(es), and do appreciate that building solid relationships takes time. Read More

In affiliate recruitment letters you want to avoid (1) long texts, (2) lack of personalization, (3) clichés, (4) lass-than-attractive incentives, (5) calculations of unearned riches, (6) mispositioning of important data, and (7) missing CTAs. Read More

Over 10,000 LinkedIn searches happen every minute! Here's how (with very little effort) I increased my appearance in these five-fold... Read More

Your decision on the affiliate program management route will be conditioned by the size and structure of your company, as well as its strategic environment. The primary benefits of hiring an OPM include the experience, expertise, and connections that a good OPM brings to the table right away. Among Read More

Here are some good reasons to share your affiliate program objectives with your affiliates (so they tailor their promotions to achieve them). Guest post by Graham Jenner of TopCashBack. Read More

The question is not whether you should be measuring or analyzing or not... You absolutely must take your analytics seriously! The question is how are you gonna do it? I encourage you to select your tools wisely, to set meaningful goals, and to measure relevant KPIs (so that your decisions are roote Read More

While we should be monitoring what's happening in the online economies of the BRIC countries, the top 3 countries to consider when looking to expand beyond US are (1) UK, (2) Germany, and (3) France -- in this order. Localize creatives, landing pages, and partner with local agencies to help you rec Read More