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81.5% of smartphone users find mobile apps more engaging than websites. They also yield 30% higher conversions. Read More

Interview with Scott Kalbach, CEO of AvantLink on a new affiliate marketing analytics ("click stream intelligence") tool, AvantMetrics. Read More

If you aren't yet using affiliate links to monetize your blog, it's a high time to start playing with them! Here are just a few of the options that you have when it comes to "affiliate advertising links": (1) Banners, (2) Individual Products, (3) Widgets, (4) Text Links, (5) Reviews, Lists, Compari Read More

Naturally, explaining what an OPM does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is quite a bit more complex, because you first have to explain what is affiliate marketing, who are affiliates, what is an affiliate program, and only then… why Read More

Are you using optical illusions for viral marketing yet? I say, it is worth a try. Coupled with smart Social Media marketing, it can bear really good fruit. Just remember to also look beyond the fun, setting measurable goals (yes, "likes" and "ReTweets" but, ultimately, leads, subscriptions, and co Read More

I have no way of knowing whether the author of the above-quoted affiliate recruitment letter was joking or not... but they certainly were neither cliché-esque, nor boring. Read More

Do your due diligence on the profit margins in the vertical you're considering, factor in the merchant's competitive payouts to affiliates, and any additional expenses (e.g.: payments to an affiliate network on which the program will be run) they will incur; and only then make your offer. Stay flex Read More

Nine months ago the Performance Marketing Association (PMA), filed a lawsuit against the State of Illinois over a newly-passed law requiring out-of-state out-of-state retailers that sell to Illinois residents through affiliates to collect and remit sales tax... Yesterday, however, something signifi Read More

It turns out, there are quite a few affiliate programs with Twitter accounts. However, not all are created equal. Many are plain broadcasters (of coupons, deals, sales, promos, and a here’s-our-newest-newsletter tweet every once in a while). But when as affiliate managers we are explicitly favoring Read More

If I had to guess (based on what I see happening now), I'd put it into three words: (i) Video, (ii) Social, (iii) Mobile.

See the original post for more details (and video too). Read More