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It seems like it has been only yesterday that I broke the news of the first-ever affiliate management conference being planned... We've gone a long way since that first announcement. The agenda is packed with great educational sessions from 28 speakers, lots of good press received, two of the confe Read More

Landing Page Optimization is a hot topic in Internet Marketing these days, and is finally getting attention in Affiliate Marketing management as well. And so it should. Widening your affiliate conversion funnel can generate a much greater revenue lift than other activities... Read More

Between numerous affiliate marketing blogs, podcasts, forums and magazine publications, there certainly is no lack of online affiliate marketing education out there. However, when it comes to structured (or even face-to-face) learning, the real opportunities aren't that many. Today I'd like to brin Read More

Every email sent to an affiliate threatening them with "termination" unless they do something (and here it doesn't matter what the affiliate manager is asking for — putting up links, traffic referrals, or lead/sale generation) is a big thick nail in the coffin of the affiliate program. Even in trad Read More

As an affiliate manager or an outsourced program manager, there are several different ways that you can use web analytics in order to strengthen your programs or to strengthen your relationship with affiliates.... Read More

t has been a while since the topic of adware and conjugated affiliate commission fraud has been brought up on digital marketing blogs. It may appear that the problem is gone. However, this is by no means so.

See this Q&A with Ben Edelman, a Harvard Business School-based expert on affiliate commi Read More

In 2012 business executives plan to increase their spend on email (60%), social media (55%), search (37%) and mobile (37%). They are also planning on actively integrating email with social media marketing (68%) as well as with mobile (44%). I hope they're also planning on investing into a robust pl Read More

I've analyzed my blog's traffic, and my numbers are very different from those reported by Fred Wilson earlier this morning... What do *you* see? Read More

Apple's profits for Q1 are truly jaw-dropping. The company is now worth well more than twice as much as Google... Don't dismiss Siri as "just a feature". It can be much more for your business. Read More

Over the past couple of years, many of the world's top business schools have become pretty active on social media, Twitter included. In fact, some maintain several quality Twitter accounts... So, today I bring you a list of top twenty business school accounts to follow on Twitter. Read More