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I do realize that the more traditional way of learning that we use on Twitter, Google+ and other social networking platforms is to listen carefully to the people we follow, and learn from them. Well, if you know anything about me, you know that I'm a huge fan of transformational leadership. And the Read More

Frankly... I am surprised. Many don't even know how to make social generate sales. Yet, Borrell Associates' new report -- on social media adoption by small businesses -- reveals some very interesting data. Read More

For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program -- or that of generating "potential sales contacts". After all, when the chief end-user motivator is cashback, points, virtual currency, or anyth Read More

I'm sure that in the past you have come across blog posts about affiliate marketing being "dead", "dying", too crowded, too risky, too dependent on this or that, and so on, and so forth… However, over the past few days I have witnessed a few signs that point in a completely opposite direction -- na Read More

Earlier today I've held my Advanced Affiliate Program Management & Analysis session at Affiliate Summit West in Las Vegas, NV... Slides and essential links may be found in this post Read More

We're happy to bring you 40 affiliate marketing predictions for 2012 from major affiliate (and digital) marketing experts... Read More

Affiliate marketing is still a core online marketing technique for many businesses like retail, travel and financial services. The principles of working with and incentivising partners can also be applied to many other areas.

This interview covers the basics of affiliate marketing for those who Read More

I have done this in 2009, 2010, and in 2011. And now again, for the 4th time in a row I am happy to bring you worldwide affiliate marketing events (conferences, symposiums, conventions and expos) that are worth considering in 2012. Read More

In the course of the past three weeks we were flooded with speaking proposals for Affiliate Management Days, the new professional forum for affiliate program managers, and everyone involved in affiliate marketing on the advertiser’s side. It wasn't an easy task, but we've selected the speakers for Read More

Today I'd like us to turn to the inevitable consequence of affiliate program mismanagement.

When an affiliate marketing program is run in an affiliate-unfriendly way, the only logical outcome is affiliate "brain drain". Read More