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A classic example of a major brand acting as a cashback affiliate, which has just caught my eye, is ShopDiscover. They offer cashback to their members when the latter use their Discover card to shop with retailers through ShopDiscover's affiliate links. Read More

Unfortunately, scenarios when merchants and/or affiliate program managers hinder the development of their own program aren't that uncommon... Read More

Excellent in-depth post on Facebook analytics. A must-read for anyone interested in social media marketing. Read More

"Designed to help advertisers, agencies and media companies seeking expert guidance in improving their revenue from performance marketing, the list, based on an Impact Radius independent analysis of the influence of more than 400 prominent performance marketing thought leaders, identifies the top p Read More

Strive for visibility, earn attentnion, bug 'em through email, market through mobile, employ traditional channels... Or embrace all of these by starting an Affiliate Marketing program, equipping independent marketers to promote you through all of the above, and get compensated on performance basis. Read More

Since the start of this week (i.e. in the course of the past 5 days) I’ve had 8 people (5 emails, 1 phone call, 1 LinkedIn message, and 1 blog comment) ask me to help them with affiliate advice. It just seems like a “perfect storm” situation, if you know what I mean… a perfect confluence of request Read More

If you've seen summaries (like this one, for example) of Matt Cutts' yesterday's video on cloaking, you may have read that cloaking is always in violation of Google's quality guidelines and there is "no such thing as white hat cloaking". Yes, he actually did say that no "white hat cloaking" exists, Read More

Excellent framework ("borrowed from the field of Artificial Intelligence"). A must-read for everyone in digital marketing, web analytics, and conversion rate optimization. Read More

Yesterday we spotted an affiliate ad on Bing. It was by a brand hijacker (as the merchant prohibited paid search bidding on its trademarks, URL, and variations thereof), but they may think they are not as bad of a violator as some others... The "keyword" they are using is the merchant's full URL. T Read More

Excellent must-read and must-bookmark post on usability analytics tools. Besides reviews, also contains a chart with the key features of each tool, as well as pricing information. Read More