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It appears that while I do my best to take note of positive news and developments in the industry it is when I blog about problems (read: a negative news/issues) that I get most interest and participation from my readers. And unfortunately this is natural... But today I’d like to focus on the good Read More

Excellent post, featuring "8 low cost, free, and free trial tools to help you drive down site abandonment as holiday spending kicks off in earnest". A must-read for everyone with a website. Read More

Is this really a "war" or more of a "business as usual"? Are these obstacles (conditions that impede progress or achievement) or challenges (threatening, provocative, stimulating, or inciting circumstances)? Read More

On Cyber Monday 2010: 9 Million people spent $1.028 Billion online (↑19.4% vs 2009). Are *you* ready?! Read More

Whether this was a coincidence or a part of their marketing strategy (something inclines me to believe that it was the latter), I have mixed thoughts and feelings about this one... Would love to hear yours too. Read More

[Study] SMBs that tried daily deals: made money from the campaign(s) (55.5%), lost money (26.6%), broke even (17.9%). More at http://www.impactradius.com/blog/insight/2012marketing-challenge-4-daily-deals-social-buying-and-coupons.html Read More

Additionally, what is really nice is that when it is an affiliate link that is tweeted, and the end-user clicks any of the "Read more" links under the reviews, those also track. So, there is no leak there; and this feature should help increase both the conversion of affiliate-tweeted Amazon links, Read More

Airline-specific websites are nice and clean (in affiliate terms), but the vast majority of travel sites that sell airline tickets, hotel reservations, car rentals, and vacation packages, are literally stuffed with leaks... This is not the way to go if you want to build an affiliate-friendly affili Read More

Analyzing conversion rates over “a number of different segements” of the online market, Foreclick Index arrives at an overall conversion range of 2.4%-3.3%, which corresponds to the conversions I have been noticing with affiliate programs across different verticals. Read More

We've been monitoring what's been happening in California with affiliate nexus tax over the years, and now that the bill AB155 is signed, and many merchants are re-instating and/or re-inviting California affiliates back into their programs, I thought it'd be interesting to get an affiliate take on Read More