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It's Podcast Thursday! In Episode 20 of the Content Marketing Podcast, we continue the "Why Content Marketing Works" series by discussing the principle of authority ... with a special cameo by a certain rotund South-Parkean! Read More
Great advice from Jeff Bullas on how to build a blog with a solid foundation that will allow it to stand the test of time. Read More
In Episode 19 of the Content Marketing Podcast, we continue the "Why Content Marketing Works" series by discussing the principle of liking and how it can help us grow our audience ... and our influence. Read More
Continuing our Frequently Tweeted Questions by addressing the query "What is Google Authorship ... and what does it mean for me and my content?"
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"Today, nearly every business is attempting to become a content marketer. The results ain’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk. " Read More
When you're branding your company -- which you do every day, whether you're conscious of it or not -- the words you use are absolutely vital. Make sure you're hitting on all seven types of brand language for maximum effect. Read More
What does a TV sitcom laugh track have to do with content marketing? A principle called social proof -- and that's the topic we discuss in Episode 18 of the Content Marketing Podcast. Read More
For many of us, Twitter seems to be like a cross between the Wild West and a reality show: "You have 140 characters and no rules. Aaaaaand GO!" Fortunately, Jeff Bullas has narrowed those fuzzy Twitter norms down to 10 Commandments that all of us can easily follow. Whew! Read More
If stock photos just aren't up to the task of representing your awesome content, you might want to give memes a try. Read More
Barclaycard, Sephora and Commonwealth Bank show why they see social communities as key components of their digital marketing campaigns Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!