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Still not sure how to use YouTube? Shelley Roth of Springboard Works lays it all out in this information-packed 15-minute tutorial. (Via YouTube, natch.) Read More

In Episode 17 of the Content Marketing Podcast, we continue the "Why Content Marketing Works" series by talking about consistency and why it's especially important for us content marketers. Read More

In today's Content Creator's Toolbox, we talk about an unusual ally in the drive to create great content: boredom. Read More

Even if you can't tell your Penguin from your Panda, Chris Warden has a quick guide to turn you into an instant SEO expert over at MarketingProfs. Read More

Did you know you can limit LinkedIn invitations to people who have your email address? Great tip from Shelley Roth of Springboard Social Media! Read More

In Episode 16 of the Content Marketing Podcast, we kick off a new series, Why Content Marketing Works, by defining the principle of reciprocity and discussing how it affects our work as content marketers.
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Reliably generating leads on LinkedIn requires time, effort and a knack for producing good content. If you don’t follow the proper procedures, you may find yourself wasting hours searching the network with nothing to show for it. Read More

It's that time of year again -- time for the Muse to get after me to create something new. So here it is: a new blog post series dedicated to helping content creators keep those creative juices flowing. Read More

Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time. Similar to being green, content Read More

In Episode 15 of the Content Marketing Podcast, we tackle the issue of thought leadership: what is it, and why should content marketers care? Read More