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Influencer outreach — in its simplest form — is the combined effort of businesses and Influencers, usually bloggers, to produce the necessary content at a level of quality that will produce efficacious results. Read More

Whether you are creating content for new prospects, current customers, industry analysts or someone else entirely, the real purpose behind those efforts should be to build a higher level of trust between the consumer of the content and the brand creating it. Read More

With the internet, and the removal of pesky gatekeepers and low barriers to entry, the influencer supply suddenly blossomed. Anyone seemingly could become an influencer. Read More

If you don’t pitch properly guess what happens? Nothing. And nothing is the exact opposite of something. Read More

Paid or not the type of influence brands are looking for comes from real people connecting to real people on an emotional level. Read More

In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Influencer Marketing is turning out to be one of those terms that people should pay attention to. Read More

These days you don’t need to hang out at San Francisco restaurants to listen in. You can just tap into your favorite social media news feed to discover what’s being talked about and shared at that very moment. Read More

Marketers are always striving to fine-tune their audience targeting methods. This is particularly true in social, a space where focused, meaningful engagements with the right consumers Read More

SheSpeaks surveyed over 1,500 women about how they use Social Media. An infographic summarizes the key insights from this study. Read More

When you own any kind of business, your success depends on increasing your social influence or gaining exposure. Read More