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This edition of "Content Marketing Minds" introduces a powerful concept: building a community of authority. Tips and examples help you understand how to accelerate your influence by creating content to create and leverage recognized authorities and business leaders. Read More

In a perfect world, marketers would like to have the same core of influencers throughout the process of an influence marketing program. We can get to know our influencers on a more personal level, tailor incentives, predict their needs and gauge the potential for more, future interactions.  In real Read More

In today’s contemporary world, things are changing at a rate that is quite tricky to keep up with. The speed with which things (technology to be particular) are changing is overwhelming especially to people from the analogue generation. Read More

Although traditional marketing initiatives still lay the foundation for any promotional program, companies of all sizes are beginning to realize the true power of influencer marketing and earned media. Read More

Though often overlooked and avoided, public speaking is one of the most vital skills we possess as individuals and professionals. Read More

Identifying the most influential people has become incredibly beneficial to companies that seek to strengthen their presence and reputation in social media. Read More

Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way. There are simple ways to utilize social media effectively and efficiently and the benefits of this are considerable when compared with other forms of marketing. To start with, you h Read More

In business, how good you are matters, but how good others think you are often matters more. That’s much of the basis of the whole field of marketing. Read More

While the book and crowdsourcing in general has traditionally referred to leveraging user-generated content to produce something, it has evolved a step further. Now, powerful companies are depending on the crowd to market their product offering as well. Read More

A little self-evaluation never hurts — ask yourself, is your business or organization utilizing social media effectively to help drive awareness, increase purchases and grow market share? Yes, no, maybe? Read More