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Dynamic tags are like placeholders waiting to be automatically filled by data pulled in and placed inside them. So instead of showing the same generic content to all of my leads – I can tailor it to each and every one. Read More

Many are times when we have business ideas but the problem is we don’t know how to take them to the next level. The internet has become a tool most business owners turn to for inspiration. If done correctly, landing pages can be a very good marketing tool. Read More

Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. Read More

Whether a business has products, services or both, the only way they can make a profit is by making sales. To do this, many companies use lead generation. New businesses, or those who are looking to improve their sales and learn more about the best ways of generating leads. Read More

Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can prove powerful to increasing involvement in your organization and raising awareness overall for your NPO. Read More

Tracking the pages analytics isn’t just about looking at the numbers. As I explained before, sometimes the data that we look at can indicate a different problem. For instance, we see that while thousands of people are clicking the ads, no one is actually converting. Read More

Our eyeballs are under constant assault. No one wants to wade through the Great Wall of Text. So as always → help a reader out! When you format your emails with purpose, you pull your reader in, direct them to your most important messages, and increase the likelihood they’ll act on your content. Read More

Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. Read More

Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Read More

Webpage designers should include features into their site that track visitors as they view their pages. They should use certain web tools that allow them to determine if a visitor accessed their page through social media site or by clicking a link in an email. Read More