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Online marketing is changing. Over the last couple years, we’ve witnessed the rise of content marketing. Sure, content marketing is nothing new; but it’s reached fever pitch in 2014, and is now a buzzword for online marketers across nearly every industry. Read More

There’s a bit of a sticky situation taking place in the world of SEO and inbound links…at least as I see it. The situation: Google relies on links for its ranking algorithm. Read More

Face it: We've gotten too used to our familiar search results. The simple lists, the basic titles, the easy tags and categories; they've all been with us since the dawn of the search engine age. Read More

Here’s your opportunity to get a leg up in 2014. Consider these five marketing strategies that your competition probably isn’t using yet. The competition may adopt them eventually, but you’re going to lead the way Read More

Most people respond to visual content, and they respond strongly. Marketers know that, which is why they use images, videos, and infographics online.

Thanks to the popularity of SlideShare, though, presentations, slideshows are becoming a popular way to add spark to your site. Read More

With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Read More

Are you a courageous leader? Do you boldly share new ideas and drive plans to completion? Do you give your team the confidence it needs to accomplish your goals? These and many other positive leadership traits result from harnessed courage. Read More

There's no magic formula that will skyrocket your content marketing efforts, but follow these 10 rules and you'll come pretty close. Read More

The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. Read More

Stay tuned in this year, online brands: searching engine rankings have entered a key period of transition. Read More