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Google Webmaster Tools is a goldmine for marketing and content departments, generating an array of data that will help you craft an intelligent SEO campaign.
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Flappy Bird, a free, ad-showing smartphone app game created by Dong Nguyen, has been blowing up the media lately. After the game went viral and Nguyen began receiving tons of attention and ad revenue (to the tune of $50,000 per day), he announced that he could no longer take the impact on his previ Read More

If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. Read More

Does it sometimes feel like email is taking over your life? Considering that reading and responding to email accounts for about 28% of our total workweek, this isn’t much of an exaggeration. Read More

One study has suggested that as many as 90% of American small businesses are on social media today. Social media has taken hold in the business world: it’s one of the easiest ways to reach new customers, and one of the three pillars of SEO in 2014. Read More

The problem with guest blogging is that not all websites that accept blog posts are created equal. Many can harm your website, while others can be ineffective as far as link building or customer reach goes.

Let’s examine the 10 types of website you should avoid at all costs when guest blogging. Read More

There are literally thousands (if not millions) of business advice books on bookstore and library shelves at the moment, with more being published all the time. And every successful entrepreneur has advice for those who may be walking the same path. However, sometimes looking elsewhere (especially Read More

Prior to Facebook’s initial rollout of Trending, Twitter had been providing a list of popular topics for people to check out. Now Facebook is following suit. And, it may have much more up its sleeve, more than meets the eye. Read More

Corporations, professionals, and socialites strive to gain loyal Twitter followers with a genuine interest in subscribing to their updates. Annoying habits, such as excessive use of hashtags, send followers running for the hills. Read More

Having a responsive site design is a great first step toward mobile optimization, but it’s not the golden ticket. Many site owners and webmasters assume that once they have a 'mobile-friendly' site, there's no longer a need to think about the kind of mobile experience you're delivering.

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