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Over the last couple years, Google has worked hard to encourage webmasters and content developers to join its authorship program. To encourage participation, Google offered users the opportunity to have their Google+ profile image featured alongside their listings in organic search results, driving Read More

Google has taken over the way users search the internet, even residing within websites to help visitors search for specific terms within the pages on a designated domain. When it comes to searching for items on PCs and mobile devices, however, a user generally relies on the search tool that [...] Read More

There’s been a common theme lately under discussion in some of the big SEO forums. The concern, in a nutshell, is that there is a major tide of change underway in the SEO world. Many SEO pros are concerned that big brands with huge budgets, reach, and exposure are getting a disproportionate number Read More

As social media marketing continues to mature, professionals are learning the value of reaching a large number of people. One post to an existing social media network will reach a professional’s existing audience, but those consumers are likely already aware of that brand. Reaching new customers is Read More

Want to increase brand awareness and visibility? Here’s a step-by-step guide on how to run a blog outreach campaign. Read More

While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Read More

There are so many articles on using social media for your business that it’s easy to go into information-overload. This post is an attempt to offer up the best of the best in terms of social media research and best practices; be sure to bookmark it for the next time [...] Read More

n the age of the Internet that we are living in, one of the most important things that can determine the success or failure of an online business is the effectiveness of their SEO. It goes without saying that the higher a website ranks in the search results of Google and other search engines, the m Read More

Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. Read More

Websites are no longer a luxury; they’re now a necessity for businesses in nearly all industries in order to remain competitive. In perhaps misguided competitive spirit, website owners are increasingly adopting aggressive marketing tactics that are more likely to harm their website visibility in se Read More