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Google has announced that its latest algorithm update, Panda 4.1, is rolling out this week. According to Pierre Far, a Webmaster Trends Analyst at Google, the update is aimed at better identifying low-quality content, and has already resulted in high-quality small to medium sized sites ranking high Read More

When creating content for a marketing campaign, sometimes your primary goal is to motivate your audience to take action. Whether it’s signing up for an email newsletter, visiting your website or purchasing a product, how do you make your content persuasive enough that the audience takes action? Her Read More

Google is notorious for updating its search engine algorithms on a seemingly never-ending basis, sending search engine marketers scrambling to stay ahead of the newest trends. In an ideal world, the Internet would be a natural, organic ecosystem—and Google is trying to make it that way—but with so Read More

By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting noticed—by your customers as well as the algorith Read More

A growing business is a clear indicator of success. But success can also lead to a company’s downfall and only those who do their research will reach the next level. Read More

A growing business is a clear indicator of success. But success can also lead to a company’s downfall and only those who do their research will reach the next level. Read More

Content marketing has come a long way since it first gained popularity as an inbound marketing strategy. Innovative marketers around the world have devised new strategies to gain reader attention, build reader trust, and optimize content for customer conversion, but the core elements of a successfu Read More

Content marketing seems to have stabilized over the past few years. Originally, as part of an SEO strategy, content was solely intended to be a means of holding keywords. Search marketers would optimize keyword-stuffed articles in the hopes of getting enough presence to land a high ranking for that Read More

Those in the thick of business ownership understand that even considering all its rewards, entrepreneurship is a difficult and complicated path. Read More

Google has announced that Analytics users who have enabled anonymous sharing of their data will soon have access to industry benchmarking reports. These reports allow site owners to see trends happening across industries, and to gain powerful insights into how well their site is performing relative Read More