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Google is known for changing things often and in unexpected ways. Digital marketers usually keep their eyes focused on algorithm updates—the game-changing alterations to how the search engine giant ranks companies for various search queries—but those aren’t the only updates they should be worrying Read More

It seems like every business in the world has an app, but most of them seemingly exist solely so the company can advertise the fact that it has an app. These apps are usually just reiterations of a website with an updated design, particularly in the case of online retailers. Walmart, [...] Read More

Consider your brand a living thing. It has a unique personality and characteristics you can't fully control. Over time, you can watch it grow, nurture it, and guide it to fit its environment perfectly. But sometimes your brand begins to deviate from the factors that support it, and your strategies Read More

Which networks offer the preferred content format for your audience? Which ones are most likely to result in a positive ROI for your business? Read More

It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...] Read More

Guest posting has been popular for years as a strategy to build brand visibility, improve SEO, and build credibility. But as with most content strategies, the art of guest posting has evolved quickly, and today, there are several particularly effective tactics for entrepreneurs looking to capitaliz Read More

Whether you’re an intern or a CEO, at least part of your job comes down to customer service. You have to keep your customers happy. Read More

We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already optimizing your social media posts every day. Here are a few examples: Checking your analytics to see Read More

Public relations is a demanding business, mostly because of the conditions of digital media. Consumers access multiple online channels on an almost constant basis, so keeping your brand both visible and positively received by the masses can be troublesome for the busy entrepreneur. Read More

If you’re plugged into the world of SEO news, you’ve probably already heard about the “pirate update,” an unofficially named Google update that’s changing the ranking rules for sites deemed to be violating copyright laws. It’s the latest indication of the search engine giant’s firm stance against o Read More