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The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a ca Read More

It’s been over a year since Google last unrolled a new Penguin update, and now it looks like they’re ready to catch up. Google recently confirmed that the most recent iteration of their large-scale “Penguin” algorithm update started rolling out late on Friday night (October 17th). One of Google’s W Read More

In August 2014, Lexis Nexis and AMA teamed up with AudienceBloom CEO Jayson DeMers to present this Webinar for over 1,000 registrants across the marketing field. Watch the recorded Webinar right here, right now! Read More

Held annually, Pubcon has been called a “must-attend” conference by Forbes, and features entrepreneurs, industry leaders, and digital marketing professionals hosting lectures and workshops on search engine advancement, online advertising, and social media. This year’s Pubcon was held in Las Vegas f Read More

Most companies try to keep their work internal, hiring new employees to fill specialized positions, such as marketing management, rather than outsourcing work. This approach is advantageous in many ways, since it allows companies to keep tight control over their flow of work, and in some cases, it Read More

If you haven’t yet started building an email list (but know you need to), this article is for you. You may have heard that a strong email list is one of the most valuable assets you can have, but when you’re starting from scratch, it’s easy to feel overwhelmed. This [...] Read More

To start and support your own business, you’ll have to put your career, personal finances and even your mental health at stake. Read More

Google has recently been making a huge marketing push for Google Now. I’ve seen TV ads appearing on primetime shows, banners and billboards across downtowns of major cities, and even taxicab advertisements in Times Square of New York City. One thing’s certain: Google is serious about its app. So, s Read More

What can online-marketing professionals learn about future best practices by studying the search giant’s present pattern of changes? Read More

You may have heard chatter lately about a new social networking site, Ello. The site is currently in public beta, meaning it’s only accessible to those who have been invited. And yet, in spite of being ‘invite only’, the web is aflutter with talk of the network. A quick Google [...] Read More