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How many times have you had to grit your teeth, take a deep breath and silently repeat to yourself, “The customer is always right”? This is a motto that’s drilled into every young retail or hospitality worker, and has somehow made its way into the psyches of established business owners. The [...] Read More

Take the time to clarify your big content marketing objectives, and then shift your focus to creating a system that supports your success. Read More

Entrepreneurship is an art. It’s also a science. The reason there are so few successful entrepreneurs is because there’s no single factor for success -- it takes a great idea, a network of resources and a ton of hard work and time to create a lasting, profitable business. Read More

Try any or all of these ideas the next time you find yourself bored at work, and turn your boredom into a higher salary. Read More

If you’ve been involved with SEO for any length of time, you likely know the importance of link building. And you’ve probably heard just how important PageRank and Domain Authority are when selecting sites from which to try to get links. And this is sort of true. A site’s PageRank and its Domain Au Read More

By now, most marketers understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. If you’re Read More

Google Authorship is a feature available to individuals on Google+. Since it first debuted, it’s been seen as a must-use feature for anyone with a content marketing strategy, but some recent changes to the feature have called its power into question. Google may be gradually stripping away the power Read More

Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they’re going, and learn how and why your users are [...] Read More

Google pretty much dominates local search at the moment. When that works in your favor, you’ll see your company sitting atop the search results for many a local phrase. But if you’re not ranking high in local search, or not appearing at all, it can seriously impact your business. If people can’t fi Read More

If you look closely, you may find indications that you're not as popular with your staff as you think you are. Read More