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If you’ve seen a significant change in your search engine rankings over the past couple weeks, there’s a good chance you’ve been impacted by one of Google’s recent algorithm updates. The most significant update, and the one that would be most likely to impact the average website owner, is called [. Read More

A question I get asked by clients all the time is “How do I measure the ROI on my SEO campaign?” Most business owners and marketers are happy to invest heavily in SEO when the outcomes can be reliably predicted and measured. The problem is, as you may have already [...] Read More

Because e-commerce has become so critical to retailers’ success, brick-and-mortar retailers are challenged to create a seamless shopping experience for customers both online and in-store. When stores unify online and offline retail, they allow shoppers to find what they need and purchase it anytime Read More

The question that many webmasters have is how these tailored results affect things like overall searches. Do activities that have a direct affect on tailored result translate in some way to non-tailored results?

The answer is a simple “Yes.” It’s the reasons as to why that are a bit confusing. Read More

The infographic is certainly not a new tool for those looking to boost search engine optimization. In fact, the popular infographic is close to celebrating its 10th birthday as a useful and meaningful way to provide readers with new knowledge and real value while boosting a website’s overall profil Read More

Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site. This article is an [...] Read More

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement. Read More

According to the Boston Consulting Group, women control an estimated $20 trillion in annual consumer spending worldwide. How can tech companies get in on that spending? (Hint: it’s not by painting devices pink.) In addition, more online businesses than ever are owned by women, and as a result, dema Read More

Do you ever wonder how some companies seem to consistently dominate the results page of an Internet search? Part of their success has to do with paid advertising, but most of a company’s search engine rankings center on effective website promotion Read More

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014. Read More