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Here at Socialized we have worked with everyone from entertainment brands like Wizard World Comic Cons to DTM Systems and many other organizations helping them market and amplify their events using social media. We were able to take one event and generate over 50 million online impressions from 500 Read More

Dear Big Brand,
You say you want to use social media to engage, grow your business and build community. You say you care… BUT WE DON’T BELIEVE YOU. Why you ask?
You say you care but you rarely follow anyone back on Twitter that follows you
You say you care on Twitter and Facebook but you send us Read More

As the sponsoring social media agency for the tournament our goal and mission was to “amplify the moment” using Twitter and photos to help expand the footprint of DTM Systems and those attending the event. Using the tag #dtmgolf and an interactive Twitter wall (demo version) at the reception we wer Read More

Dear Big Brand, You say you want to use social media to engage, grow your business and build community. You say you care… BUT WE DON’T BELIEVE YOU. Why...? Read More

Today’s social media podcast (direct download here) and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers:

Have a Read More

Today's podcast answers the question Should you let your sales team publish content using social media? I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here's a brief summary of what is covered: 5 reasons why you should not let y Read More

Today's podcast is about the importance of a social media calendar for individuals and organizations. I have also provides a social media calendar template that Jay Levinson and I developed for Guerrilla Social Media Marketing. Have a listen, download the sample social media calendar and then let m Read More

A common question I get from business to business focused marketers and sales professionals is: “Does social media marketing and social networking really work in the B2B space?”

I posed this same question to Jeff Booth CEO of Builddirect.com and here was the answer he gave me:

“Social med Read More

I have been asked by a number of people what the difference is between most brands and a brand that employs guerrilla social media strategies. Today I thought I Read More

#1 Keep giving and contributing more than the competition. Pay back will be huge.
#2 Every tweet, blog entry, comment and status update will be saved forever and is permanently part of your brand.
#3 Before permission to market comes permission to connect. There’s a lot of trust building in between.
#4 Make it easy for people to find you. While you’re out looking for business there is an entire market looking for you.
#5 “It’s not about B2B or B2C it’s about person to person marketing in social media” – @jeffbooth.
#6...... Read More