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Search Engine Optimization is a long-term investment. It can take months before SEO efforts move your website into the desired top search rankings. So, how do you know if you’re on the right track in the meantime? What metrics can you use along the way to determine what’s working, to keep you mo Read More

One year ago I started down the scary-but-exciting path of becoming a blogger, and I’ve survived to tell the tale (don’t laugh; many bloggers quit in less than a year!). Here are 8 lessons I've learned that may help you in your early blogging endeavors. Read More

Google this week announced Place Search – a much-improved update to their Local Search engine that highlights local businesses in Google search results. This means if you’re a local business, the way you appear in Google search results just got better. Read the highlights about Google’s recent ch Read More

Here are 3 important ways you can partner with your Search Marketing agency to get the best results. If you want to establish an authentic online presence, you'll need to develop your own unique voice in social media. You'll need to generate unique content on a frequent basis. You'll need to respon Read More

Many times people look at their website as a place to load up all their company information so their visitors will find everything they need. Sounds like a reasonable plan, doesn’t it? After all, you might as well give visitors all the information about your company, to help them see your benefit Read More

When doing Search Marketing, here are some simple, broad-brush principles to keep in mind, and they relate directly to the basic principles of traditional marketing. Keeping these in mind will help you integrate SEO as a core component of your overall marketing strategy, and link it naturally with Read More

If you pay attention to the Search Engine Marketing industry, it’s hard to miss this week’s news about Google Instant, the new Google feature that shows search results in real time, letter by letter, as you’re typing in the search box. But what does it mean for your small business, if you’re lookin Read More

Do you have a Content Marketing Strategy? Maybe you should. Content Marketing is a way to think about Social Media as a deliberate branding strategy for your business. Think of it this way: Social Media allows people to share information they care about. Content Marketing is about creating information that people will want to share Read More

There’s been lots of buzz in SEO circles about changes that Google appears to be testing and is expected to roll out soon for their Local Search results. The changes are good news for companies with a local market focus, and make it more important than ever for small business owners to have a strong presence on their Google Place Page Read More

If you’re still wondering whether and how you should join the Social Media scene, you might relate to some of these concerns and hesitations we’ve heard from small businesses — and how to get beyond them Read More