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Social media is great for forming online relationships, sharing information, keeping your finger on the pulse of your industry or community, and probably lots of other things. But how do you keep from getting addicted? How do you keep from burning out on Facebook, Twitter, Digg, Delicious, Quora, Read More

According to comScore, Google's Display Network is the 3rd largest advertising network in the industry and reaches 82.7% of the online advertising audience in the US. If you want your ads in front of US-based prospects across the Internet, then Google’s Display Network is one of the easiest way to Read More

The Google Place Page is essentially free advertising, a great opportunity to build out another mini-website for your business. But it comes with strings attached. Read about what elements you can -- and cannot -- control to take best advantage of this Google-supplied opportunity. Read More

When it comes to Facebook, Twitter and other social media, many people adopt the “just try it” mindset: create an account, start posting, build a following, …and then wonder where to go from there. That’s fine if your goal is just to be social. But if you’re intending to market your business thro Read More

Big changes are afoot at Facebook, which has just updated its Facebook Pages. This is good news for small business, as they appear to be making a clearer distinction between personal profiles and company/organization pages, and making Facebook Pages easier to work with, edit, and track, all of whi Read More

Picture your Online Marketing campaign as a fisherman casting his net over the waters of the Internet, looking to attract and catch the most desirable fish — visitors who will come to your site and take the actions you want them to take. Here are 6 steps you can follow to reel in the website traf Read More

If you’re old enough to remember Monty Python and the Holy Grail, you may remember the “bring out your dead” scene. I would urge you to think about bringing out your dead. Content, that is. Previously published content may seem like it’s history, used up, or dead. But it can actually have plenty Read More

Most websites and blogs regularly post pictures, but using someone else’s picture without permission or credit can be a violation of copyright law. There are, however, many websites that offer copyright-free images for use by anyone. If you want to make your blog or Facebook posts more readable an Read More

Today’s savvy marketers know that customers are turned off and tuned out from invasive push-marketing tactics, and they’re demanding more control over when and where they pay attention to branded content. I’m not suggesting you abandon all push-marketing activities; most companies will probably fin Read More

The prospect of initiating a blog can be exhilarating, yet overwhelming. Whether a hobby, an extension of a current business or a potential future occupation, finding the time and making writing a priority are key points to the success of any blog. So, before embarking on a blogging binge, take the Read More