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Relationship marketing is the new wave of social media marketing that engages people on a deeper level than ever before. It attempts to forge a relationship between a brand and a consumer Read More

Whether it’s positive reinforcement from friends, the number of “likes” you get on a particular status update, or even just being able to chat online with friends you may not talk to often, Facebook and other social media platforms have proven to have an overall positive effect on the human psyche. Read More

With the help of social media and online marketing, the quality of Super Bowl commercials has been steadily improving over the years by incorporating a lot more creativity, innovation and engagement. Read More

If you’ve been reading the news lately, you’ve probably already heard that Facebook has announced that it’s going public and has filed an initial public offering (IPO) for $5 billion. Read More

People choose to follow or not follow football for various personal reasons, however the Super Bowl is a whole different story. It is the most watched sporting event in America and a prolific gold mine for the advertising world. Read More

Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Google, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India. Read More

Building online trust is critical for branding your online business. Your customers don’t often get to meet you face-to-face, to sell your products and services you have to build trust and confidence. Read More

People use search engines everyday to do research, find answers to questions, look up directions and locate products they’re interested in. But why do certain searches show up while others don’t? Read More

When I open my Facebook profile, the right hand side always has ads that are related to my "Likes". This type of marketing is known as behavioral targeting and has already started to sweep the nation. Read More

The Internet is about to change. Are you ready for the switch? ICANN, the Internet Corporation of Assigned Names and Numbers, has been working on a domain overhaul that will allow you to have a Top-Level Domain (gTLD). Read More