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Contrary to popular belief, email is not dead or even on life support. In fact it is a lifeline to your pocketbook. Ask yourself, “How many times a day do you check your email?” I check mine so many times I can’t event count. Read More

“What is the ROI?” “What are we paying for?” This is a common question we get from our clients and after much soul searching I felt the need to address the question head on. Read More

The days of just sitting in your office are over. For you professional business people you have to put yourself out there…on social media that is. Read More

The days before Pinterest are hard to remember. It has truly taken over the social media sphere in terms of popularity and influence, and it’s now the leading source for driving website traffic. While some engagement measurement tools like Klout already exist, they have yet to integrate Pinterest’s Read More

The only constant in life is change. For social media, this is especially true since it is constantly changing and evolving. Everyday there is a new change or the introduction of a new platform, which can be overwhelming, especially for CEO’s who generally have a full plate. Unfortunately, some CEO Read More

Social media interactions can provide your company with a lot of positive reinforcement that can benefit your brand. But along with the good messages, you can get negative feedback as well— it’s just the nature of business. Responding to negative comments on social media platforms can be challengin Read More

Facebook and Twitter are not the only things that can drive traffic. Brands need to grab the attention of the consumer from outside the box and create a relationship with them. Read More

Can power of social media make a mega-star out of a relatively unknown “telenovela” Spanish language actor? “Dancing with the Stars” led the ratings opening night. “DWTS” has been the talk of the town lately and a lot has to do with one man they are calling the “Brad Pitt of Mexico” Read More

Snoop Dogg launched his MarketPage on Facebook last Friday, MarketPage is a new program that allows retailers to access their fan base and sell products. Read More

Pinterest really gets back to the roots of marketing: selling a lifestyle through creative imagery. The platform has taken off, and that is true in every sense of the word. As the most rapid growing social network in history, the potential for online branding via Pinterest is increasing everyday. Read More