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The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for marketers to brand th Read More

Niche social sites are paving the way for the new era of online marketing. As businesses embrace social media strategies they are finding more and more that they can define their branding by using "niche" social sites. Read More

Using social media to promote your business generates leads. Creating a Facebook business page can help get the word out about your business and locate potential customers. Read More

Thanksgiving signifies a time of year where people gather with their families and reflect upon what they’re thankful for. The first Thanksgiving celebration is believed to have taken place in 1621. Read More

With the holidays soon approaching, everyone is gearing up for the biggest shopping weekend of the year. Black Friday, offers lucrative savings to entice people to hit the stores and buy gifts for Christmas or other holidays. Read More

What is a Kardashian? Where did the brand come from? The most popular Twitter searches for the Calabasas, California area are believe it or not: #wheredothekardashianslive and #dash. Read More

The BlogWorld and New Media Expo took place in Los Angeles. It was filled with workshops and presentations from online marketing experts on a variety of topics ranging from blogging, New Relationship Marketing, search marketing, social media strategy, SEO and ROI. Read More

The new Google Reader offers an interface overhaul that is a lot more intuitive, and also offers the ability to share on Google+. This updated version helps Google further integrate with the social media community. Read More

The Web Success Team follows a wide variety of online marketing experts so we thought that we would create an annual summary of those that we like. Every category from SEO to content curation and social media all have an expert or platform. Read More

We all want our websites to be ranked higher on Google and be more visible — but we have to balance out how much effort to put into SEO without destroying the user experience. Read More