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Have you ever noticed one of those one by one inch squares next to an advertisement that looks like a bar code? If have, then you would know that these bar codes are actually called Quick Response codes and you can scan them with your smart phone. Read More

Generating leads is the most important reason to blog and use social media, but using online marketing to promote your business only works if you take advantage of all the tools available. Read More

Everyone gets writer's block from time to time. In the blogging world, it’s easy to get stuck if you run out of ideas about what topics to write about. One way to avoid this is make a checklist of content creation ideas that can help your online marketing program. Read More

No one wants to lose sales or lead opportunities once a prospective customer lands on your website. If you have broken links or error pages, visitors may downgrade your website and leave. Your site may also need a search engine optimization (SEO) overhaul. Read More

If your business heavily relies on social media, then it’s important to make sure that the time you’re spending promoting your business is paying off. Using the application called “Klout,” you can measure all your social networking activities by how much engagement they generate. Read More

A call-to-action is a common online marketing tactic used by marketing experts to urge people to engage with a product. What is even more effective is something called a “call-to-reaction.” It allows you to engage your audience on a deeper level. Read More

Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particula Read More

In this day in age, technology is constantly evolving. Facebook has undergone a lot of major transformations over the past several years. Just recently, Facebook has made some more major modifications to its features. Read More

In this day of digital media we are constantly bombarded with educational materials, white papers, webinars, and seminars. With so many different options to choose from, it can be hard to wade through the “clutter” and decide what forum fits your needs. Read More

Mark Twain once said, “There are lies, damn lies and statistics.” Marketing is no different. In this Internet age, information is at your fingertips for everything. It’s easy to feel overwhelmed with the information overload. Read More