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LinkedIn is a very powerful tool for generating new business. LinkedIn not only allows you to share information about your services directly with potential clients, but you can also research them, increase your company’s visibility and most importantly — generate leads! Read More

We are bombarded with suggestions on how to build our business online. Cherry picking the most helpful information can be challenging. It is better to return to the fundamentals of online marketing that have been proven effective. Read More

Due to the “instant” attribute of Twitter updates, many businesses are using this platform to improve customer service and manage their online reputation since inquiries can be responded to immediately. Read More

Online marketing is transforming the way that charitable organizations attract support from volunteers and potential funders. Social media websites such as Twitter and Facebook are opportunities for non-profit organizations to expand their influence and to capture large audiences Read More

In the our world, statistics can be easily manipulated, but in the worldwide web, statistics are the benchmark for measuring the success of any online marketing endeavor. When discussing conversion rates, most websites convert visitors into customers at a paltry 2%. Read More

A solution for businesses and IT pros that will increase productivity while reducing IT costs. DotComGuy has taken the MSP software as a service model only affordable to the Fortune 1000+ companies and re-engineered it for the small to medium size businesses. Read More

Google has been expanding over the last decade and so have its services. Most of us have heard of Gmail or Google Maps, but there are many other tools at your fingertips that can enhance your online marketing efforts and help grow your business online. Read More

In our newly minted Digital Age, imagery has taken on a whole new dimension. Search engines are now reading images and we are seeing more graphics on the web. There is now an opportunity for online marketers to promote their business through imagery. Read More

Personal branding has become an important aspect to building your business online. Social media websites such as Facebook, Twitter, and LinkedIn offer ways for people to connect based on their interests and stay updated on the latest news and trends Read More

A hot new spinoff of social media marketing has altered the way companies are engaging their customer base. It’s called Engagement Marketing, also known as “participation marketing,” and is a strategy that is specifically designed to engage consumers and allow them to have an influence on the brand Read More